Sports Illustrated readers are used to seeing beautiful, iconic images in the storied legacy magazine — they’re just not used to seeing those shots come in Instagram form.

That all changes this week with the publication’s July 23, 2012, issue, which hits newsstands Wednesday.

Times Article

Hello, Instagrammers! TIME is looking at the role of the cellphone in everyday life, and we want your phone pictures to help illustrate this project. Our goal is to feature your photos from around the world–and show as many countries as possible.

Can't believe Times is asking for Instagram photos, Sports Illustrated is already using them. I guess its a way to get readers involved but jees.