The kind of "failure" I'm talking about isn't the kind that can be easily avoided with proper skill and experience – it's the kind that is intrinsic to the medium in question. In instant photography, failure isn't simply about the unfortunate "yellowing" of visual documents, the artificial application of which Ziegler uses as the crux of his argument against Instagram. Failure is the harrowing and beautiful possibility that exists when an individual engages in a process that is in some significant way outside of his or her control.

It's really sad if an individual believes themself to be such an awesome photographer and in reality they aren't. Purposefully using these tools which create some truly horrific photographs that completely distract from the original idea is a rather sad path that it seems the social masses are heading towards. 'iPhoneography' as it's been dubbed is rather a sad but obvious turn that things have taken for photography. Whilst the greater majority understand the standards set, such as the standards set on 500px versus that of Flickr, one can clearly see the standards set by Instagram. This is looking though to be coming close to what the masses believe is 'photography' and is a pretty scary zone for those who love the art and look of truly great photographers. Prehaps opinion will prevail from the professionals and standards will be evelevated but as the article goes on, this whole age of 'phone photographers' is going to need some serious tweaking.