That's part of the problem—individuals are all too often told that the information collected about them is "non-identifiable," which may very well be true to the party requesting it, but not so for anyone else with access to it later. "Consumers are often unaware of the transaction that takes place when they sign their information away," Rainey explained, noting that this lack of transparency, coupled with the fact that companies who trade in and use that information resist efforts for consumers to opt-out of behavioral marketing are causes for concern. The fact is, your data is worth real, tangible money to the companies that offer you free services (in Facebook's case, you're worth just shy of $5 per year) and the companies they do business with, even if they're not asking you to open your wallet.
I certainly have never, will never and probably no one should ever trust Farebook with any form of information. I have pretty much removed myself from Facebook to an extent. It's just crazy how much money is made at the expense of the individual, the individual who earns pretty much nothing from their information. If an individual wanted to they probably couldn't sell their information on their own but I guess an opt-in service where they get paid mmonthly would be a pretty stupid idea.